Bart Clement

This content requires the Flash Player.
.
Already have Flash Player? Click here.

Bart is specialized in webmining and thedevelopment of e-commerce strategies based on the optimization of customervalue. He has a wide range of experience with the development andimplementation of segmentation strategies, lifetime value approaches anddelivering sophisticated contact strategies based on predictive modelling. He developed the customer journey model in which the online customerdecision process is described in three phases. Using this model it is possibleto integrate online behaviour successfully into the existing offline contactstrategy. His main working fields are in marketing and customer analysesenvironments at financial institutions and telecom operators. Linkedin profile Defying data gravity

[back]