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Competitive Intelligence"to be beaten is forgivable, to be suprised is not!"

Competitive Intelligence (CI) is the process of collecting information about your business environment (customers, competitors, trends, legislation) and relating this information to internal knowledge to support clear and deliberate decisions.

CI is no rocket science. In a competitive environment, organizations always are collecting information about their markets in relation to their products en services. Information about competitors was not overlooked but on the other hand not collected in a systematic way. In a more demanding economy this is not sufficient for making strategic decisions, execute sales tactics and innovate products and processes. CI should be part of the core processes of your organization.

CI raises the competitive power of your organization. CI helps:

1. To make better and faster decisions in changing environments supported by up-to-date and reliable insights.
2. Saving time, resources and costs. Less time spent on gathering information, more time spent on analyzing and interpreting of centralized stored information.
3. Developing an innovative culture, while sharing ideas within your organization

To organize CI in a systematic way.

Your business environment is dynamic and very complex, reliable information is important for making the right decisions. Information should be available for everyone within the organization, on the other hand organizations are overloaded with unstructured information, time lacks to process all this information to actionable decisions. CI facilitates automated collecting and processing of internal and external information in a structured way and helps your organization to make solid decisions. DIKW is specialized in setting up CI environments for its customers and can give advise on optimizing your CI processes.

80% of decision-influencing information originates from outside your company!

Start today with CI to move ahead of your competitors.