Advanced IntelligenceAnalytics @ work

For DIKW Consulting the scope of Advanced Intelligence is a wide range of services and consulting where the use of customerdata is centric. The relevant different customerdata sources must be of course in an appropriate way be unlocked for use in Artificial Intelligence applications. For every specific application there is an optimal architecture for unlocking of the customerdata sources. Data architecture is also a core competence of DIKW Consulting. If you want to know more just go to the DIKW architecture area.

The Advanced Intelligence field consist of the following components:

Marketing Intelligence, an optimized customercentric execution of customercontact strategies. Using datamining techniques, the modern marketer is able to develop prediction models about churn, cross and upsell scoring, credit and fraud risks. By integrating these models with segmentation business rules regarding channel and proposition eligibility there arises a complete multi channel customercontact strategy. Implemented with the right decisioning software there can be made appropriate corporate realtime next-best-action decisions for the individual customer in a particular channel, for example in a call centre or on the corporate website.

Risk Management, the component of quantitative support of the corporate customer acceptance policies. For example running the best estimate of risk rating for accepting new customers for financial products in particular. Or the embedding of (existing) scorecards in a complete and exhaustive set of policyrules. Or monitoring of the quality of the portfolio and infectionlevel. Or the passing on of existing portfolios for capital demands under the Basel II guidelines for Advanced IRB approach based on the models PD, LGD and EAD.

Quantitative quality improvement routes according to the Six Sigma methodology

Data Mining, the component of advanced statistical analysis and tools. For example open and closed source, text mining, semantic web and Montecarlo simulation.